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SAMARA SUDHIR

LAZARUS AI:
VISUAL SYSTEM

OVERVIEW

As Lazarus AI evolved, its technical, industrial visual language no longer reflected the expectations of its growing enterprise audience. The brand evolution consolidated a fragmented product narrative around the Lazarus Applied Intelligence Engine, aligning clearer positioning with a cohesive visual and motion system that strengthened credibility, improved accessibility, and created a scalable foundation for growth.

VISUAL SYSTEM
BRAND EVOLUTION
MOTION DESIGN

TOOLS

Figma, After Effects, Touchdesigner, Illustrator, Reve

TEAM

Myself (Senior Designer), Director of Design, Chief Marketing Officer, Product Designer

ROLE

Senior Designer at Lazarus AI

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