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UNDERLINE BRAND REFRESH

PROJECT DETAILS

Brand Identity

TOOLS

Figma, Procreate, Illustrator

TEAM

2 Designers, 1 Creative Director, 1 PM, 1 Copywriter

ROLE

Contract Designer and Illustrator at KUYA

YEAR

2024

ABOUT PROJECT

Underline arrived with the ambitious goal of ending the internet service provider monopolies that strangle small US cities. It was time to create a stronger connection. Inspired by the fully-local teams that were committed to this launch community, the refreshed Underline brand creates a sense of the familiar — like a charismatic member of your neighborhood who always looks out for everyone’s best interest. And always with a playful, infectious joy that you just can’t fake.

The Process

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In the Real World

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