THE CONCEPT OF THIS PROJECT WAS TO CREATE A TEE CUSTOMIZATION WEB APP THAT WAS ACTUALLY ENGAGING TO USE, UNLIKE A MAJORITY OF THOSE OUT THERE. THE WHOLE PROCESS OF CUSTOMIZATION SHOULD BE EXCITING AND NOT A CHORE TO GET THROUGH. TEE SHIRT CUSTOMIZATION WAS CHOSEN AS A CHALLENGE - HOW TO TAKE SOMETHING THAT IS NORMALLY DRAB TO SOMETHING IMMERSIVE, FRESH, INTUITIVE AND FRIENDLY. THE GOAL WAS TO CREATE AN EXPERIENCE. 

HELIOS